Despite what most social media “experts” will tell you, online marketing is hard. That’s because it involves combining in-depth and very technical knowledge with a vast array of skill sets. But, in spite of the difficulty, every entrepreneur knows just how vital online marketing can be to helping them gain visibility and reach their intended target audience.
However, it’s undeniable that there is a steep learning curve for newcomers. And remember those “experts” that we mentioned? There are plenty of them peddling their so-called skills in an effort to get a cut of your hard-earned capital instead of helping you make sales. So what should the average entrepreneur do to market their company online without having to spend a small fortune? These 4 tips will help you start off on the right foot:
1. Get SEO Right
If you’re serious about online marketing, then you know just how important search engine optimization is to the process. If you are able to master the complex world of SEO, then you can help your business gain some serious traction in whichever industry you’re in.
Unfortunately, SEO is one of the most talked about but least understood aspects of online marketing. If you still can’t tell what SERPs and backlinks are, then it might be time to enlist the help of a professional link building agency. This is one of the best – and most foolproof – ways to bring your product or service to a whole new audience of potential buyers.
2. Get Active on Social Media
If you’re operating on a tight budget, your best bet might be to master social media marketing. But it’s important to note that, with this method, it can be hard to gain any real traction without reaching out to the relevant influencers. Let’s face it: the social media space is very crowded right now. Without a unique gimmick or a power user to champion your business, getting the desired attention is next to impossible.
That said, social media is full of billions of users who are ready to buy your product or service. All you have to do is find the best strategies to find them and convert them into paying customers. To succeed at social media marketing, you need to understand both human behavior and how online marketing works. You might need to spend a little money on it at the beginning. But if you have covered all the fundamental bases with your offer and messaging, it will be money well spent.
3. Focus on the Content
Content marketing is one of the most popular and affordable ways to reach the right audience. Let’s say that you manage to redirect potential clients from search engines and your social media pages to your company’s website. What will they find there? The content on your website must be interesting or informative enough to convince them to buy into what you’re selling. That’s the crux of content marketing.
But you can also do it in a different way. You can create consistent content for popular authority sites that let anyone post on them, such as Quora.com. Your content could be anything from blog posts to videos – and everything in between. Content marketing is so great because it helps you attract customers to your company’s online presence using valuable information. If done right, it can help you build visibility almost instantaneously.
4. Incorporate Email Marketing
Email marketing is a relatively low-cost way to get the word out about your business. More importantly, it also offers some of the best ROIs in the online marketing game. But to succeed in email marketing, you first have to attract the right customers to your site. We all know that’s not as easy as it sounds!
Creating interesting content like online tutorials and infographics is a great way to do this. It gives you the perfect opportunity to encourage these new site visitors to sign up to your email list. Once that is done, you still have your work cut out for you. That’s because the onus is on you to keep sharing great content with them regularly while trying to close the sale.