Every single day people use their laptops and phones for online searches that are going to show them the most relevant services for shopping in their area. These individuals will conduct local searches through the use of relevant keywords and phrases that are going to use specific location names to help them find a business that is close to their residence. In fact, Google found that 76% of all searches done on phones are for local searches. Those are searches for people that are looking to buy something or need a particular service done.
If you are a landscaper and you were not utilizing local searches, you are missing a large part of potential clients. It is absolutely essential that you attract and increase local searchers. With the right optimization you can easily take the lead from your competition and allow people to find your business when they are using online searches. The next step for you as a business owner is find a way to optimize your business to show up in the local search result pages.
Using Local Search Engine Optimization For Results
Local Content Marketing
Many people believe that local search engine optimization is easier than nationwide search engine optimization however, it can be slightly more complex. One of the easiest ways to begin with local search engine optimization is for the use of content marketing. In fact, you may just have to slightly alter the way you have been creating content. No longer can you simply create a piece of content and throw it up on the website and hope that it ranks. There are a few strategies you can take to help optimize your local search engine optimization search results.
One of the best ways to improve your local search engine optimization efforts is through constant content. For most businesses, one of the best ways to do this is to have a blog on the website. Blogging is an excellent way to help enhance your website as well as engage your visitors. Blogging is a way to create posts that are going to give your visitors information that is valuable to them.
While it may seem like creating content just for your website is the best way to go, it is not enough in today’s global market. It is essential that you as a landscaper publishes content on other sites. Content is one of the most valuable assets available online and if you can create good content, it is going to reward you with higher rankings. When you guest post, you are able to leave a link back to your website in the content. These backlinks are essential to get higher rankings in the search engines.
As a local landscaper, it is essential that you build local links to help build up your presence in your community. In addition, while guest blogging is excellent for ranking it is also a great way to help increase traffic to your website. Many times, this type of traffic can easily be converted into long term customers.
Take the time today to search for potential sites that you may be able to guest post on that are going to be targeted by location and audience. Visit each of the sites and see if they allow guest posting and what type of topics that they publish. This is going to allow you the opportunity to see you will be able to create a guest post for them to publish and if it will benefit you.
More than likely if you have a website up, you understand the importance of keyword phrases in the world of search engine optimization. Keywords and keyword phrases are the essential key to local search engine optimization. These keywords are needed to help create content that is going to be targeted to your location and your audience.
The keywords that you choose or have already chosen must be relevant to your landscaping business, as these are going to be the most relevant. In addition, you will want to use location keywords in addition to business keywords. For example, if you are a landscaper in Dallas Texas, you may want to use “Dallas Texas green lawns”. This would be a starting point to create content around and try and optimize for that phrase.
There are many ways in which you can find local keywords. One of the best is to simply sit down and begin brainstorming. Think as a customer would. What questions and concerns with they have that they would be searching online for. In addition, you can use the Google Keyword Planner which will allow you to dig around and find relevant keywords. In addition, there are a wide range of free and paid tools that will help you choose the best keywords for your landscaping business.
Once you have a complete list of local keywords and phrases, you can begin to create local content that is going to be targeted to your audience and location. This type of content can be added to your website that is going to allow you to optimize it for better rankings in the search engines. The area that most businesses go wrong is not using these valuable keywords in the right way. It is essential that you use local keywords as a springboard for excellent blog posts.
One of the best things you can do as a landscaper is to compile “Top Ten” or “Best Of” lists that are going to include a keyword that is relevant to your location and business. Using the Dallas area as an example, you could create a post entitled “The Top 10 Most Beautiful Dallas Texas Landscaped Yards”. In addition, you’ll want to create informative posts that are going to help your readers with questions they may have within your location. This may be something as simple as “how to get rid of brown spots in my yard in Dallas Texas” or “how short should I cut my lawn in Dallas Texas”. These types of posts are going to help drive local targeted traffic to your website.
Social media has not stopped growing and it does not show any signs of slowing down. It is safe to assume that the vast majority of people who would be interested in your landscaping service are already on some type of a social media platform.
With this in mind, it is essential that you begin to promote your blog posts on all the social media networks to start off with. If you do not have accounts on Twitter, Facebook, or Instagram it is time to do so. Once you have accounts and begin posting you’ll soon find out where your audience is located in which platform to focus on.
In addition, you’ll want to boost the level of engagement for your social media accounts, you’ll want to join in with other groups that are going to be relevant to your business. On Facebook, you can directly reach out to other pages and groups that may be able to help promote your content. All you need to do is to begin searching for local organizations.
Facebook also offers groups that are open to the public and all you have to do is join. If you find a closed group that would be relevant to your business, you can ask to join that group. Once you are admitted as a member you can ask the administrator if you can share some of your content. In many groups and pages on Facebook as long as your content is relevant, it will be fine to be shared.
Keep It Relevant And Local
While we have discussed how valuable local backlinks are to your landscaping business, we have not discussed one of the easiest ways to obtain them. While you can do guest posting and outreach online, you can also earn valuable backlinks by simply involving yourself in your community. Take the time to join organisations and charity drives where your business may be able to help. By simply helping these organisations you may be able to get a link on their website or even a local medias website. These are extremely valuable backlinks which can help soar in local rankings.
If you place all of these local lawn care SEO strategies and tips into play, there is no doubt that you will be able to dominate your local rankings page.