5 Common Keyword Research Mistake You Are Making
If you are into online business, then you are already aware of driving more and more traffic is the key for survival of your blog in today’s era. Increasing blog traffic brings more leads and sales by which it will help you make more and more money. We all know there are many businesses online now who are running with you in this race, so to move ahead from them you need to do things differently.
Everybody knows that Organic traffic is the best quality, free and effective traffic that most of the blogs/websites/business are looking for. Organic traffic are most likely to convert into sales and lead as they are targeted potential customers. In simple points targeted organic customers are :
- who are looking for some kind of services you offer
- who are interested in your business
- who are ready to spend money for your services
- who are looking for long term partnership
So one must focus on SEO, SEO is of two kind OnPage SEO & OffPage SEO. And search engine optimization starts with keyword research. If you target right keywords for your business then I am sure it will help you increase your blog traffic by 300%.
There are some common mistakes which we make, even I used to make such mistake in initial days of my blogging. So today I am going to share some common keyword research mistake that we make.
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5 Common Keyword Research Mistake You Are Making
Here are some common keyword research mistake out of which you might be making at least one. So here we go:
Keyword Research Mistake #1: Relying on Google Keyword Planner Data
No doubt we all know Google keyword planner is the best free keyword research tool for beginners as well as advanced SEO experts. But for beginners it is not at all easy to find profitable keywords using it. As you get lots of irrelevant information there. One is “Competition” generally categorized in 3 ways:
- Low Competition keywords
- Medium Competition keywords
- High Competition keywords
These are the competition among Google advertising network not regarding search engine. Sometimes it is helpful but relying totally on Google Keyword Planner is the biggest and most common mistake.
It calculate competition on the basis of number of advertiser bidding on that keyword, more the advertisers bidding more will be the competition. Hence these keywords are the best choice if you are looking for $$$.
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Keyword Research Mistake #2: Targeting Traffic Building Keywords
We all want traffic to our blog and business, you will find many of the web-masters spend hours in finding traffic building keywords. If you are also spending your time in finding traffic building keywords then you are right to some extent because the more traffic you get more money you make.
There are two types of keywords:
- Informative keywords
- Commercial keywords
Informative keywords: Keywords which provide information, solve problem, how to guides these are the keywords which inform or educate your audience and generally traffic generating keywords.
Commercial keywords: Keywords whose intends to increase sales and revenue like buy, review, comparison, best, order etc.
So I would recommend you to go for both kinds of keywords not only on traffic building keywords.
Keyword Research Mistake #3: Focusing on Same Keywords that Others are focusing
Targeting same keywords that others are targeting is again one of the most common mistake everyone makes. This is the reason everybody finds competition in almost most of the niches. But in view of search engine it is quite good as publishers will provide better and better quality content by providing informative content.
But with publisher perspective this thing is increasing competition leaving 1000’s of keywords untapped. So it will be better if you look for those untapped keywords, it will help you reduce your extra SEO works that you did to rank it as there is no competition among those keywords.
Keyword Research Mistake #4: Not Focusing on Long Tail Keywords
In 2008, it was quite easy to look for some short two words keywords and ranking them on search engine by using some black hat SEO techniques but those days are gone. SEO has changed a lot but some popular business are still targeting but smart webmasters go for long tail keywords because they are easy to rank.
Here you can use Keyword Planner or Long Tail Keyword Pro for finding long tail keywords which contains 4-5 words, just enter some seed keywords and enter generate keywords. You will get a list of bulk long tail keywords.
Keyword Research Mistake #5: Not Doing Competitors Analysis
By doing competitors analysis you can find more keywords that your competitors are ranking for. There are many tools available which you can use to do competitors analysis. One is SEMRUSH, which make it very easy. By just stealing keywords that your competitors are ranking and building content around them is not the best idea, even after that you need to do little more research and have to find low competitive keywords that you can rank according to your blog authority.
You can check any blog authority using Moz like: Page authority, Domain authority etc.
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We can conclude that Keyword Research is the most important thing that one can not neglect while doing search engine marketing. By avoiding these 5 common keyword research mistakes you can improve your search engine ranking. And by generating more and more traffic you will end up making more sales and hence more money.
Let me know if you have any more keyword research mistakes in your mind which can help others in improving there keyword research in comment box below. I would love to update this article. Don’t forget to share it with your friends.
I always look at Google Adwords Keyword Planner as it is free can you suggest any better keyword research tool (Should be free 🙂 ) as I just started blogging so purchasing expensive tools is not for me right now.
You have mentioned Page Authority and I did a quick research and still my Page Authority is 0, do I need to do something else to increase the authority or it will be increased with time?
I have heard a lot on Long Tail Pro but some of my friends says even that is using Adwords API to get the data. So what’s your thought on this..
Back to you.. do share.
Ashok Sigh recently posted…Shareit for PC Free Download Windows 7/8/XP/MAC
great article.i m new in this field and i follow your guidline
fakhar recently posted…Android marshmallow features
I have found some great techniques to do proper keyword research. Thanks for sharing with us and hope you will share some more best tricks on keyword research soon.
Thanks a lot.. 🙂
suryateja recently posted…How to fix “computer or laptop sound not working” issue
All 5 mistakes are very common to do for a novice(like me). Now I will avoid these mistakes that you pointed out in this article.
Thanks bro for sharing this article
Thank you for this Keyword research guide bro,
I am not that good in researching on Keywords
but when i do research i will make sure i will
not make these mistakes.
Hi Supbrahat ,
Thanking for guiding us for keyword researching being a Paid advertising Expert, This will also help me to do Good keyword Research Thanks for sharing this great Blog!!
this is interesting facts you have shared after reading I am the little bit confused,
every newbie doesn’t know exactly how to use this type of tools properly like me now i got it
thanks a lot for great tips
Purushottam Kadam recently posted…Top 10 Reasons to Have an Ezine, Blog, or Newsletter
Thats really an Informative Article, many people do these kinda mistakes when selecting a niche. Thanks for the guidance for doing proper keyword research
Koushik recently posted…Secret Backlinking Strategies: For Better Result on Serp
These are some which I did in my initial days, I too thought competition in Google keyword planner is about keyword competition later I realised it is made for advertisers and that competition is among advertisers for that keyword.
Focusing on long-tail keywords will help to rank better on search engines, as you said we should know the keywords which are buyer intent keywords like, best, comparison, discount and so on.
Thanks for sharing these tips about keyword research mistakes, see you soon with another article.
Siddaiah Thirupati recently posted…Long Tail Pro Discount And Platinum VS Pro Comparison
I think most of newbie do these five mistakes, I have also done these all mistakes in earlier days. You did excellent work to write this post, it is very helpful for all newbie and even them who are still doing same mistakes. Find a perfect keyword takes time so we all need to give good time to keyword research only using single tool is not enough if we really want to see our website on first position.
Jyoti Chauhan recently posted…How to Use Grammarly [Complete Guide]
Awesome as always 😀
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This post is awesome well crafted a high quality one 🙂 ! Yes, people can see high quality post where ever they move their eye balls over your blog. The strategies you expose adds to my knowledge & keep sharing bro 🙂 You’re gonna make a loyal reader of your blog soon ?
Issac paul recently posted…Why should you buy Arvixe hosting?
I too have made these mistakes and sure, I’ll correct it now. And Heartfully thanks for your Bro. You’re awesome.
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