SEO is an absolute necessity for every single site out there. There is simply no way around it. The problem is that SEO work is much more expensive than you might initially believe. Even something as simple as running a business blog can quickly become costly.
For a startup, digital marketing on a budget is a must. This does include SEO. Fortunately, there are many things you can do that do not cost a lot of money or that could help you to save a lot in the process. Some of the very effective ones are presented below.
Outsource Work for Low-Cost SEO Solutions
In order for a site to get good rankings, a lot of work has to be done. The time that is necessary is much more than you expect. At the same time, you need to focus on your day-to-day operations. In order to get around this, you can hire people to get the work done for you. This is possible through freelance sites like Upwork. Try to outsource some work to save money and a lot of time.
Improve Your Content With Tools
The most important part of doing SEO work is developing really good content that is posted on your site. If you do not have consistent content updated with a focus on really high quality, SEO rankings flounder. The blog/site needs to be top-notch.
Another thing to remember is that your posts should be lengthy. In the past, 500 words were enough. Nowadays, if you want to get the best possible SEO results, you have to write the content in over 2,000 words.
Carefully Pick Keywords
Whenever writing blog posts, you need to strategically and repeatedly use appropriate keywords. In fact, your articles should be built around these words, not the other way around. Keywords have to seamlessly fit the writing and need to be used just within an appropriate context. Never overstuff articles with keywords and expect to grow in search engine rankings since this does not work.
There are numerous SEO tools that help you to find great keywords to use. Choose those that you can afford and eventually be sure that you start using the really good ones.
Properly Position Keywords
Keywords are always much more effective in the event that they are properly located within the articles that you publish. The main areas where this is absolutely needed are:
- The Title – Make sure it is catchy.
- Sub-Headings – Try to add it once every 3 sub-headings.
- The URL – This is also very important and you have to be sure that the keyword is presented as logically as possible.
Double Check Content Is Mobile-Friendly
Nowadays, more people use mobile devices than ever before. This will keep increasing. Due to the increase in use, you need to be sure that your entire site is properly optimized. When you have a blog that is not mobile-optimized, it is a certainty that your SEO rankings will be a lot lower than what would be possible. Take your time to check your site on multiple gadgets so that everything looks as it should.