Link building is one of the most common strategies for optimizing your website to attain high search rankings. If your domain has been around for years, you may probably have accumulated a large number of links during this time. Over a period of time, many of them may have become irrelevant and lost their value. Having too many of such links is not recommended and may even be detrimental to your site’s health. Therefore, it becomes essential to assess the backlinks from time to time so that you can get rid of the ones that are not adding value to your website.
This process of backlink assessment has to be stringently planned and well executed so that you get rid of the ones that are not needed and do not miss the ones that are high in quality and value. While the question that businesses have always asked was about how to build quality links, the new one now will be about how to assess their quality accurately. There are several tools that you can leverage for this purpose. Besides these tools, here are some more tips that can help you to bring reliability and accuracy in backlink quality assessment.
1. Use backlinks data sources to identify the referring domains
Having a large website indicates that you will have a large number of backlinks. The key to assessing them accurately is to identify as many linking root domains as you can. Getting a few links from different referring domains is beneficial as compared to getting them from the same domain; the more diverse they are, the better are your chances for boosting the site rankings. However, this is easier said than done, particularly for sites with thousands of links on the internet.
It would be a big expectation to do link checks manually for such websites; instead, you can rely on a backlink checker tool to get back to the root domain and analyze the entire link profile of your website. Here are The 16 Best Backlink Checkers – Free and Paid SEO Backlink Tools that can help you for making comprehensive link audits if your site is a large one and has received a phenomenally large number of links over time. Once done, you can work on cleaning your link profile by ensuring that it only has unique backlinks from each of the referring domains and eliminating the rest.
2. Check Domain Authority for the linking root domains
Besides verifying the uniqueness of the root domains of your backlinks, you should also check their DA because only the ones with high DA are going to be beneficial for your ranking. The best approach would be to have a natural link profile with an optimal distribution of high DA sites and some low DA sites. Overall, your focus should be to get and retain the links that come from authoritative sites.
Besides assessing the root’s Domain Authority in the first place, you should check out its Page Authority (PA) as well. If you want a reliable assessment of these parameters, look for a tool that provides them so that you can have an analysis of both. These parameters can give you a fair idea about the backlinks to retain and the ones to discard.
3. Verify whether the anchor texts are optimized
Just following a tool that gives you details about the root domains and their DA and PA is not going to help. You also need to verify that the anchor texts are well optimized to ensure the quality of the backlinks of your website. Google elevates the ones which are placed naturally within the content, while anchor text diversity is another factor that earns you high rankings. Instead of overusing keywords and stuffing them in the content, you have to optimize the anchor text.
It is important to have quality content with optimized anchor text for building a stronger link profile. When you go for backlink assessment, you need to make an in-depth analysis of the links to check whether each of them is using anchor text that is well-optimized and gets you natural links through high-quality content.
4. Perform in-depth backlink analysis to assess the naturalness of the linking page
The next important tip to assess your link profile accurately is by performing an in-depth analysis to assess the naturalness of the linking pages. There are several things that you need to do for this purpose. Check whether the link appears naturally on the page, in terms of its flow in the content as well as the positioning of the link.
The kind of page where it is placed also makes a difference to the naturalness; it may be made on a blog post, blog comment, article, forum signature, forum thread, banner, video widget or a paragraph of text. Another thing to consider is whether it is a homepage link or a deep link within the website. This in-depth analysis is important to understand the quality difference between links and you can shortlist the ones that are natural and valuable.
5. Detect the social share magnitude of the links
Besides assessing the quality of the root domains and link content, you also need to find out the magnitude of their social sharing to understand the value they are serving. Check the backlinks page to find whether it has a good number of social media shares, which determines its engagement rate. The ones having a high number of social shares are worth keeping because they are capable of bringing conversion-centric traffic to your website.
Experts identify social media as a major contributor of the referral traffic; so this is one parameter that you cannot ignore as a part of your backlink assessment strategy. Ensure that the assessment tool you use presets these figures as well.
A comprehensive backlink assessment is a great way to identify the useless links and eliminate them so that you have a healthy link profile. This also makes it easier to manage your website and get maximum benefits from the high-quality, natural links that you choose to retain after periodic assessments.