8 Things Most Successful eCommerce Websites Have
Now a days eCommerce websites are growing rapidly in India, so one can easily understand how tough is to in this competition. But you and your eCommerce store can easily survive and can make huge profit if you can provide value to your customer. If you don’t know how to provide best value, then you should learn from the best who are providing value.
I have written this post after analyzing numerous number of successful eCommerce websites. You can learn many things which you can use for A/B testing for your eCommerce store. There are many working strategies the best eCommerce store has implemented and working really good. So here we go :
8 Things Most Successful eCommerce Websites Have
8 things that you should try to consider on your eCommerce store :
1. Create Urgency :
Urgency it is one of the thing which is used by most of the successful eCommerce store, it creates the need for shopper to make decision sooner. Seeing the deal is going to last for few days will force the shopper to make purchase instantly rather then waiting or leaving the site for later purchase.
You can create urgency in various numbers of ways like by showing number of products left (Amazon), showing a countdown clock or advertising the final day of sale on social media etc.
It is one of the great way to increase Sale Rate with respect to views.
2. Recommend Products :
It is another key factor that most of the successful eCommerce stores use. By recommending other products to buyers, may find something that they are more likely to make purchase and add more product to their cart as from recommended products.
This is one of the great way to create better experience for shopper and allowing customers to browser from the products they are exactly looking for.
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3. Upfront about Shipping :
Major barrier that keep roaming over shoppers mind is that they don’t know about shipping policies, cost and expected delivery time. By being clear about shipping is the best way to overcome this barrier and increase sale.
By being upfront about shipping also acts as best opportunity to increase your average value order, many top eCommerce store is using this tactic, they offer free shipping over purchase of certain fixed amount.
For example : On JimmyJazz Homepage, it is clear that shoppers have to pay $7.95 on shipping so they browse around freely and make purchase.
4. Clean & Easy to Navigate Design
Simplicity is the key to success, making it easy for shoppers to navigate and having a minimalist approach to website can really put a lot more value for your customer in your eCommerce Store.
It has been scientifically proofed that simple websites are far more better, if you make it easy for shoppers what they are looking for then chances of making purchase increased by 80%. Keep your homepage short and sweet and provide easy navigation to the product areas.
5. Personalize Shoppers Experience
You can increase overall experience of your site if you target shoppers experience. There are various way you can do this through localization, remembering their name and other personal information and understanding their customer journey.
Sephora is the eCommerce store which is using this tactic to get more connected among their customer.
6. Highlights Sales & Discounts
Even though product price is not the major factor which influence buyers to make buying decision, but it actually plays an important role to drive more users and keep them on your site.
By Seeing 50% OFF or Huge Sale this kind of event bring buyers to browse your site, which finally led buyers to make some purchase. We all know about Flipkart they used to use this tactic to attract shoppers to browser their site.
Read More : 9 Things I learned from “How I braved Anu Aunty and co-founded a million dollar company”.
7. Show Customer Reviews
Every Buyer before making purchase want to know what other customer thinks. I guess you know about mouth marketing, this is one of the oldest form of marketing and the most effective one. That’s why you may find various eCommerce stores have customer review panel, testimonials etc which put strong impact on other customers.
8. Timely & Seasonal
Having regular website update is necessary, and most of us don’t know how to update an eCommerce store. But there is a way which many popular eCommerce stores cashing on. They change the main focus of homepage, to represent the time of year like any festival, season etc.
This thing let you directly speak to your audience and by this your buyers can easily relate too. It puts people to decide what thing they should shop for.
To make it sure that your audience get the best experience on your eCommerce store, then it is important that your site should remain up to date with new strategies and market trend. By understanding what most successful eCommerce is doing, you can learn their tactics and apply it on your store.
Let me know what you think about this article does it help your eCommerce store get better result or not. Don’t forget to share it with your audience.
First of all Thanks you @Suprabhat for sharing this wonderful insight
You have listed almost all points to consider for “successful e-commerce website”, one thing I want to add in this post is the website speed which gives a positive feel to the customers.
Kashish recently posted…Jim Corbett National Park Resorts|Hotel packages
You are right, All these points are very important while running eCommerce website. but it is not so easy to maintain these points. but with hard work we can achieve our goal.
Any way thanks for sharing such nice information with us.
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Thanks for Posting this article,
These 8 things will help to get a successful eCommerce website. It is one of the biggest achievement to everyone. It helps E-commerce store to survive easily and to make a huge profit. You did a very clear step guide it simply Woowwww! I Clearly learned about it and I enjoyed your way of writing. keep blogging
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often visit your blog always found some thing useful posts and e commerce is the present trend … am a online seller in ebay india now want to start my own online shopping site, your points really helpful for me and suprabhat could be write on article on gateway payments for small online business(free setup, low commission and accept all indian cards) if you have idea please let me know .. thanks for sharing mate !
Ultimate list and impressive infoemation
It is one of the biggest achievement to everyone. It helps E-commerce store to survive easily and to make a huge profit. You did a very clear step guide it simply Woow! I Clearly learned about it and I enjoyed your way of writing.
All these points are very important while running eCommerce website. but it is not so easy to maintain these points. but with hard work we can achieve our goal.
Reema sen recently posted…17 Things to Know about Charminar Hyderabad
My brother recommended I might like this web site.
He was entirely right. This post actually made my day.
You can’t imagine just how much time I had spent for this information! Thanks!
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I also like to add one more thing which is mobile version of the website, as now a days most of the people are using smartphones so it’s quite important to have a mobile-friendly responsive website.