How to Create a Social Media Marketing Strategy
Among the most difficult tasks, every marketer faces whether online or offline is getting people excited about their products or services. This is where social media comes in handy; to educate and convince people regarding the worth of your offer thus attracting and retaining customers.
A social media marketing strategy denotes a comprehensive summary of every action you’re contemplating engaging in on social platforms like Facebook, YouTube, Twitter and WordPress to mention a few and how that will enhance your relationship with your prospective and existing customers. Moreover, it guides and informs you whether your actions are failing or succeeding.
Read on to learn to how you can create a winning social media strategy.
Review Your Current Social Presence
Before looking at where you are headed, take time to examine your current position. This includes the social networks on which you are active; are they optimized with a cover image, bio and URL? Which of the network is bringing your business the most value? How good is your profile in comparison to your competitors?
With such considerations, you will be able to pinpoint areas that require improvement to get a higher customer engagement. This will also allow you to reach a bigger number of people and get recommendations from your existing clientele.
Identify Your Target Market
Trying to serve everyone with one single product will often lead to serving none. But if you want to grow your business consistently, you need to identify your audience and subsequently consider what they want to see on social media. This will help you create content that they will comment on, like and share. Consider the following attributes to assist you to come up with an idea of your audience.
- Location
- Age
- Job title
- Gender
- Income
Track Analyze and Optimize Your Data
This plays a huge role when it comes to marketing on social media. Take time to collect your data and subsequently analyze it before tweaking it to enhance your strategy. You should evaluate every previous step you took and let the outcomes guide you. If, for example, Twitter did not appear to be effective, revisit your profile and make improvements. The market is constantly changing, meaning that your marketing strategy should also be revisited regularly. Do not hesitate to make the necessary adjustments to make it reflect new ideas, goals, and plans.
Make a Posting Schedule
Following a clear schedule goes a long way in ensuring the success of your business marketing strategy. When it comes to creating a posting schedule, it should consist of a list of the times and dates at which you will be publishing content on each social media channel.
Before embarking on marketing your product, take time to create a plan for handling all the platforms you might be having. This schedule will help you space your posts appropriately and publish them at the most lucrative time. Towards this end, you could use something as simple as an excel spreadsheet or a handwritten desk planner; they all serve the same purpose.
Things to do with social media change rapidly and unexpectedly. Thus, it helps to have a sound strategy. Some new networks might emerge while the existing ones could undergo demographic shifts. Your business strategy should undergo similar changes to conform to the transformations on the market and social media. Luckily, if you focus on building a close and lasting relationship with your audience, there is little room for failure with your marketing strategy.
