Whether you are just starting out in the Internet marketing game, or you have been in the industry for years now, you probably already know that SEO is imperative for online awareness and sales conversions. You need to have your site ranked high in the search results and posted all over the web otherwise, how do you expect to draw new and potential buyers to it?
You couldn’t, and this is exactly where SEO comes in handy. That being said, SEO is not just for the average individual, as it can be time-consuming, technical, and frustrating all at the same time. This is why many marketers turn to the assistance of professionals. The only problem is that this is incredibly expensive. So, how can one start an SEO campaign with little money and no knowledge about SEO?
5 Ways To Start An SEO Campaign with No Money in 2021
Always Add Informative Content
If you want to increase its traffic and keep customers informed there is simply no better way to do this than by constantly publishing new and helpful content on your website. You don’t have to be a professional writer or an English thanks to Microsoft Word and all the other publishing tools available. Since you are an expert in your field, you can write new and informative articles yourself. Just simply write about the new changes and products in your field. Whatever you do, just keep the content simple and informative.
Once your website is up and running, you can analyze it using a Google search bot. Utilizing these tools can help you increase your site’s click-through rate and rankings. After all, you’ve worked hard to create that content. Now, you’ll want people to see it and enjoy it.
Sprinkling In Keyword-Rich Content
When it comes to the content that you are including in your own written articles it really is the keyword density that will drive the traffic to your website. For instance, when someone goes to a search engine and searches for a phrase this is considered a keyword. If you are in the baby diaper business it is likely that some of your clients might search for, “toughest baby diapers around.”
If you sprinkle this keyword throughout your articles several times it is going to raise the chances of your website being discovered by the search engines when someone enters this phrase. So, how exactly does one go about discovered the most searched keywords for his or her niche?
Well, there are a variety of free online tools that can provide you with this information. You don’t have to pay a monthly subscription fee or a hefty deposit to take advantage of these tools either. They are completely free and accessible to any member of the public. So always start an SEO campaign by writing keyword rich content.
Proper Link Building
If you really want to raise the volume of traffic to your website, you are going to have to learn how to effectively build backlinks. A backlink pretty much is just a clickable link on another website that directs traffic to your website.
For instance, if you are in the dog food industry and had a cousin that also had a website in the dog food industry that was ranked higher than yours, it would be extremely helpful if he mentioned your website somewhere in his content. Now, most people are probably thinking why would your cousin be willing to mention his website when both of you are trying to sell the same products?
It is true that both of you would be competing for the same goal, but if you were willing to write an informative article for him, he might be willing to add your link to his site. An informative article with helpful and coherent content can go a long way when it comes to drawing traffic to your website.
The same theory can be applied to other individuals in the same industry as you. While most people want you to pay for backlinks, there are a variety of sites that are willing to trade favors for favors. Once you start an SEO campaign always work on developing the backlink to increase SERP ranking.
Never Be Afraid To Leverage Social Media
Unless you have been living in a cave or under a rock for the past five years, you probably already know the impact that social media is having on the world. Not only are billions of people utilizing it every day, but also companies are now utilizing it to market and draw traffic to their websites.
Well, the best thing about most social media is that it is completely free to create an account and get started. Sure, some social media servers offer business accounts that cost a little extra, but you don’t have to go this far at first. Just simply get you a free personal account, learn to target the right keywords and search phrases, and before you know it, you will have drawn all kinds of new customers to your website.
Hit Up The Blogs
Blogging is another popular trend that has taken the world by storm. Blogging is almost the same thing as posting informative articles on your own website, except for the fact that you are posting your thoughts and information on someone else’s website.
Blogging websites are free and they allow you to establish yourself as an expert, which could potentially drive traffic to your website. For instance, if you are in the automotive industry, just search for automotive blogs, find a highly debated topic and post your thoughts and information. If your thoughts and information catch the eyes of readers they are going to respond and request more information, which would give you the perfect opportunity to direct them to your website.