Although the most crucial part of your e-commerce business has to do with the quality of the products you sell, we people are generally visually-stimulated, which makes websites that are more user-friendly more successful (usually) than those who do not pay enough attention to this aspect.
So, if you want to make your e-commerce store more user-friendly but you don’t know where to start, here are five useful tips to help you achieve that, without any special skills or knowledge required.
#1 Using popular e-commerce platforms
We know that some people who want to venture into the e-commerce world want to make everything on their own, but building a store from scratch and competing with big companies and brands might turn out to be an overwhelming task. Try to use popular e-commerce platforms instead. There’s a continues debate on which one is the best, but whether you choose popular platforms like WooCommerce or Shopify, for example, you’ll be able to customize your website pages much better.
#2 Focus on design
A poorly-designed e-commerce website will probably lead to a series of negative consequences: slow loading time, difficult to navigate, your site could appear broken or neglected, and others. Luckily, if you take our first tip into account, you’ll get access to a wide variety of pre-made themes (some amazingly beautiful), which will take your store’s design to a whole different level.
#3 Speed is a priority
Customers lose patience quickly, and having a store with slow loading time will damage your reputation pretty bad. You want to please them and also keep them coming back, which is possible if you follow a series of necessary steps. Make sure you use high-quality host service, optimize images to have smaller sizes with the same quality, and you can even use a CDN (content delivery network) in order to have your visitors distributed among several global proxy servers.
#4 Mobile-friendly store
This is a requirement that should have been taken into account by default, but sadly, there are still some e-commerce stores that don’t focus their resources on mobile, even though more than two-thirds of the traffic online comes from mobile devices. Make sure you use a responsive theme and continuously monitor how your store performs for mobile visitors.
#5 Allow customers to make wishlists
The wishlist is quite a common requirement for any store that wants to be among the top picks. Some of your customers really can’t afford to buy everything that looks interesting, and by allowing them to create a wishlist, you’ll increase the chances for them coming back at a later date checking for new products related to their requests or special offers. It’s also possible that maybe they don’t need particular products right now, but they will at some point in the near future.
Final Words… Keeping your customers satisfied and avoid unnecessary disputes is a challenge for any e-commerce, dropshipping, and online business owner in general. Now there’s an easier way to handle it. Read our review of the Purchase Guard platform to learn how it works, and how it can benefit you.