A multi-national company is a lot of work for the HR department but it is also an advantage from a marketing point of view. For this reason, your marketing department must be ready to reach a wider global audience and in more than just one language.
You must remember what works at home might not necessarily work elsewhere, different languages and cultures can change the message you are trying to get across.
The best way to get your marketing department ready is to introduce accessible language learning in the workplace. The ability to communicate with your global customers is imperative for a successful multi- national company. A great way to do this is to use an online language tutor site such as Preply. If you are looking for Spanish tutors you can search on Preply and find the right tutors to suit your employees, the native speakers can not only teach you the language but also about local customs and cultures too.
With so many languages out there, choose your best customer bases and work from there. Start where your best customers are and you continue to improve your relations.
Why is it important to have knowledge of the language?
To be successful in the global market the small touches make a big difference. Understanding the language of the people you are trying to reach makes you a step closer to making more meaningful connections.
Relying on internet translations is not a good idea as the phrases don’t always make sense in other languages. It is important to create content in multiple languages as it means you can relate to the customer personally in their own way.
You should also know how to package what you are selling in different places. The style, tone and direction of your marketing will change to appeal to different countries just as much as it would for different generations.
Many leaders in global industry have decided to learn a new language to improve their business relations and be more personal.
What are the benefits for your staff?
Not only will your staff perform better at their job with their new language skills, but there are other benefits too. Knowing a second language improves your brain function and helps you to stay focused, not to mention the social and external benefits for the employee. Learning a new language benefits people for the long term and will definitely improve relationships between clients and your company for years to come.
Learning and practicing on the job also makes financial sense, and of course practice makes perfect.
It will make the job easier for your staff and help to improve in all aspects of their career. By giving your staff more tools to do their job, they will l work harder and increase their productivity.
Is global communication important to your company?
Do you think you need to improve your global communication? Marketing can be complicated and even more so when it spans across different countries.
Knowing how to market well abroad improves your global stature and helps build bridges throughout the world. Let us know how these tips have helped you to improve your global marketing strategy. What is the best tip you can offer for global marketing?