Almost all SEO experts start with the hope of dominating the marketing world with their new skills and techniques. Over time, the world has had quite a large number of SEOs join the filed. However, most of them think that SEO is all about the application of the 4Ps of marketing that are product, place, price, and promotion.
The technical aspects of modern digital marketing are notably different from typical marketing lessons. With time, you learn a new material of SEO. If you are yet to figure it out, here are some SEO lessons that renowned experts have had to learn the hard way.
Meta-Tags are part of the deal
Sometimes, people may get excited over sharing their material in the view that it is of high-quality. For a while, notice that some bloggers are still not sensitive to the issue of Meta-Tags in SEO, regardless of loads of information online.
Ideally, the Meta-Tags is the window to your content. It provides your target audience with brief pieces of information that could help them better understand what your post is about. With well-written Meta-Tags, you attract more click-through rates and fewer bounce rates because people already have a hint of what to expect. However, do not also overdo it by stuffing all your keywords on the Meta-Tags in your work.
Keyword stuffing will only get you penalised
Figure 1: keyword stuffing example
With exposure to the best practices of SEO, you learn that keywords have a pivotal role to play in targeting a suitable audience. For most SEOs, this meant finding as many keywords as possible, and overusing them in content pieces to make the density so high that people just have to notice their posts.
This is not usually the right way to go around it. A lot of the times when you think that using too many keywords in your material works for you, it is working against you. For one, your copy will not have a natural flow because the keywords will seem forced in. Additionally, people may click on your post but then exit almost immediately because it is not slightly. Given that Google prioritizes audience satisfaction, you will attract penalties that will lower your ranking position on SERP.
Long-tail keywords are better than short ones
Figure 2: long-tail search
In keyword research, most webmasters bump into short general terms and pick them because of their popularity. Using such keywords is not in itself a bad thing for your SEO, it is just not the better option. For one, they are very general, which means you do not have a specific group of people you are targeting with your material. Further, understand that they are popular terms because a lot of people are looking for them online. This means that their competition is also very high, and your chances to rank for those terms on the first page of SERP is very slim.
Therefore, long-tail keywords are better. Targeting them not only gets you a specific crowd but also shuts down most of the competition. Take your time to master the art of mixing up short-tail keywords and other phrases to come up with excellent long-tail keywords.
Quality beats quantity
In the initial stages of SEO, for most website owners, they battle the challenge of meeting demand with a huge supply of content. With time, they are running out of ideas and compromising on content. Now, most SEO experts will tell you that you don’t have to take on all the pressure you place on yourself.
Even though quantity is paramount to get your brand to the top of the ranking chain in your industry, you have to take your time and invest in quality. The quality of content you share doubles up as a ranking factor and an audience-pleasing tactic. If users enjoy your material so much, then your chances for growing as a strong, reputable brand keep increasing.
Find a sharing frequency that is not too demanding for you. Also, prepare posts in advance when your creative juices are very active. This way, you have more than enough to share even when you didn’t quite create a post. Alternatively, consider hiring a content creator to take off some of the creating pressure from you.
There is a ton of things to learn in SEO, but it all takes time and experience. Notice that as times are changing, you need to be vigilant in leaning so that you are not left behind. That said, learn more on how to track your ranking performance here https://serpbook.com/blog/rank-tracking/.