Serpstat is one of the best affordable SEO tools that I have come across when it comes to competition analysis. The entire success of your Backlink Audit & Keyword research depends on the SEO tool you use to do it.
When it comes to SEO, mainly keyword research and backlink analysis people generally prefer Semrush & Ahrefs. Semrush for performing keyword research & Ahrefs for doing Backlink analysis. I have never thought that both the jobs can be done by using one tool and that was possible because of Serpstat.
Serpstat Review 2018
Serpstat is an all in one SEO tool for both backlink analysis & keyword research. Initially, it was used as keyword research tool and used within the Ukraine based marketing agency Netpeak. Within few years, this tool has grown a lot and now more than 60,000 internet marketers and agencies use it all across the world.
Things you should know about Serpstat:
- Database of 100+ Million keywords.
- 10TB+ of the hard drive to store data.
- 15,000 keyword updates every minute.
- Daily ranking updates from 10,000+ countries.
Features of Serpstat:
Serpstat offer many features and they are listed below:
- Keyword Research
- Search Analytics
- Competitor Research
- Advertising Analysis
- Content Marketing Ideation
- Rank Tracking
- Market Intelligence
- On-Page Audit
- Backlink Analysis
- Developer-Friendly API
- Reports & Infographics
Let’s get more in details about this features.
1. Website Analysis:
Website analysis is divided into two different parts, one is URL Analysis & other is Domain Analysis.
In URL Analysis, here you can enter the URL of any website and get the list of keyword for which the site is ranking on Google. It also displays the competitors of that website ranking on SERP. URL vs URL that allows you to compare 3 different URLs together, you can find common as well as specific keywords among them.
Domain Analysis allow doing research for a particular domain, it can be your competitor or it can be your own website. It shows various metrics like Total Keywords, Estimate Traffic, Organic Keywords, Search Traffic & Ads.
2. Keyword Research:
Serpstat also allows you to do keyword research very quickly. It can provide you the list of all the common keyword for which you & your competitors are ranking for. You can also find some new keywords to target on. Not only that for what keywords advertisers are bidding that can also be found here.
Inside keyword research tab you will find, SEO research, PPC research, Content Marketing & SERP Analysis.
- SEO Research tool will help you find new LSI keywords, Competitors, Suggestion and lot more.
- PPC Research tool will help you find Ad examples, Competitors for Paid Keywords.
- Content Marketing tool will help you find Interrogative search keywords and displays top 100 results for it.
3. Backlink Analysis:
Serpstat also allows you to perform backlink analysis. You can not only analyze your profile backlink but also you can identify your competitors backlink too. It will help you find some new source of building quality backlink. It will provide you the details like referring domains, referring pages and lot more.
It also allows users to find new backlinks created and lost backlinks.
4. Rank Tracker
It is one of the most powerful tools of Serpstat that keeps you updated about the rank of your keywords. As rank of search engine changes frequently so it is quite essential to remain updated. It also allows you to check the rank distribution of your keywords on search engine.
5. Site Audit
Site Auditing is quite essential nowadays, as Google considers site loading speed and various other factors as important in SERP. It gives you the overall SEO score, also you can find the errors that should be fixed to improve your site ranking.
Pricing of Serpstat
We have discussed all the features of Serpstat, now it is the time to discuss the pricing. Serpstat offers both free and paid membership. Of course, the free membership will have the basic features but for advanced features like: URL Analysis, Cluster Research, Missing Keyword Research you have to go for paid plans.
Paid plans of Serpstat starts with $19/month and it goes as high as $299/month.
Serpstat is quite simple with easy GUI, it also makes backlink analysis and keyword research very easy. I would personally recommend everyone to give it a try. Serpstat is an All in one SEO tool, it is the best tool to use in 2018 for SEO purpose.