Over the past few years, social media has played a big part in the world of not just communication, but even marketing. Although its original intent was to connect family and friends who reside in different parts of the world, it has evolved into something more.
Nowadays, it is rare to see a celebrity, brand influencer or business without their own social media account. They use it to communicate with fans, or potential customers, to promote their products and promos, and more. There was never much of digital marketing until the emergence of social media.
Out of the social media platforms being used by millions every day, Facebook and Instagram are the biggest. Over the years, they have made changes in their applications, and the three listed below are the ones you should take note of.
1. The Facebook algorithm has changed to promote more personal content – one of the biggest changes announced by Facebook this year is that there will be less news and public content. They are gearing toward showing more personal content. If you are a brand influencer, this could mean good things for you. If you are a business and rely on Facebook for your advertising, don’t lose hope. There are still things you can do to reach people on the platform. A suggestion is that you create quality content posts that would encourage people to interact with your post. Post something interesting, then ask a question that would make your audience give an answer. Other tips could be to do Facebook live videos or even paying for more ads so that your brand will be seen by more people.
2. Instagram can now use scheduling apps to post content – with the recent update, you can not use third-party applications such as Hootsuite to post directly to Instagram. This is great as you can post to different platforms at once, hence you use your time more efficiently for other tasks. There are many popular Instagram influencers who are using scheduling apps to post the content. Some of the influencers got popular because of their unique username.
Today having an account on Instagram is a common thing but creating your account with a unique username is quite a difficult task. A unique, cool and funky username is always difficult to think of. Many of the instagram names for girls are inspired from their type of behaviour, idol etc.
3. Instagram will return the chronological order of posts again – when Instagram did an update in the past, many were disappointed when they discovered that posts were no longer arranged chronologically. Many have expressed their sentiments regarding this update and it seems that Instagram is doing something about it. Just recently, they announced that users will now be able to see the newer posts instead of old ones. Which means that you won’t have to miss the recent photos your friends or favorite celebrities will be posting.
There are more anticipated changes in Instagram and Facebook that may happen in the next months so you can check out this social media report for more information. Whether you are simply using the applications for personal use, or you want to establish yourself as a brand influencer or perhaps put up a small business, it is important that you educate yourself. Knowing the changes will help you keep up with the trends and you can use your knowledge to benefit you.