What’s the Big Deal About Shopify?

Have you heard of Shopify? Chances are, if you spend any amount of time online these days, you’ve heard about it, at least in passing. Do you really know what it is, though? Why is everyone talking about it? Essentially, Shopify is an e-commerce platform that is designed to allow virtually anyone to run an online retail business. More and more businesses are making the move to hosted eCommerce platforms like this, and Shopify is quickly coming one of the most popular, about a decade after its inception.

So, why is Shopify so popular? There are actually several reasons:

It’s affordable

You know the old saying, it costs money to make money? That still holds true in the world of eCommerce as it does in bricks-and-mortar business, but that doesn’t mean you have to invest your life savings to get your business up and running. If you can save a few pennies here and there, why wouldn’t you? Shopify provides a high-quality eCommerce platform at an affordable price compared to its competitors.

It’s customizable

In the saturated world of the internet, it can be very challenging to stand out in the crowd. One of the best ways you can do that with an online store is to create a store that is visually appealing and intriguing. Shopify provides users with the ability to create a responsive layout, the choice of hundreds of customizable themes, and other options that allow you to create a shop that is truly yours.

There are no web hosting headaches

When you first dip your toe into the eCommerce waters, trying to get web hosting sorted out can be a real nightmare. What many people appreciate about Shopify is that your site’s servers are looked after for you. They take care of paying for hosting, maintaining the software, and other services, so you don’t have to worry about it.

It comes with some amazing marketing tools built right in

As any business owner can attest, marketing your products can be pretty costly. Shopify helps in this regard, too. Because it comes with some built-in marketing tools, you can save money on your overall marketing budget without missing an opportunity to tout your wares.

It offers social media integration

Social media is a powerful force for any business, and what many people like about Shopify is that you can easily integrate your shop with social media sites like Pinterest and Facebook, thereby multiplying your reach and influence exponentially.

It’s secure

Many people worry that doing business online is risky, but Shopify takes care of that by offering a secure environment.

They offer great customer support!

When you do business with an online company, great customer support is key. If you have a problem, you need to be able to have recourse to solve it.  The same goes for questions that need answers quickly. One of the most popular features of Shopify is their commitment to providing great customer services.

As you can see, it’s no secret why so many people love Shopify. If you are interested in learning more, this post here offers a wealth of information about how you can make money with Shopify.